Your Attention Is A Commodity
The digital glow of our always-on world bathes us in streams of information that demand constant attention. We scroll and tap, scroll and tap! Our reward? A near-limitless supply of meaningless gratification. So, we keep scrolling and tapping, mindless dopamine junkies seeking the end of infinity.
We have become the unwitting playthings of the platforms that deliver these messages. They control the flow. They choose what we see. And they engineer the interactions that keep us checking for more.
A Brave Fake New World
The dawn of social media promised a brave new world. The flow of information would no longer be controlled. We would be free to
Freed from the restraining grip of the traditional curators of information and gatekeepers of connection, we could explore the information superhighways and tangental byways of our choice, connect with friends, make new ones, and see the world as it really was.
But you die young or become your parents, as they say. Social media grew up and got a job. And that job was to find increasingly sophisticated ways to keep us locked onto their sites.
Instead of freedom, we got algorithms that seal us in to individually-filtered versions of reality. Virtual communities for one. Hyper-saturated. Monocultural. Ideological bubbles, seasoned with just enough curated conflict to retain our indignant focus.
Content By Gaslight
This is a world that nature never prepared us for. Like ghosts in someone else’s machine, we find ourselves peering at life through other people’s windows. Our realities distorted and shaped by fear. Our perpetual connectedness somehow intensifying our sense of isolation.
Our instinctive need to find purpose and connection has been hijacked by commercially-sponsored self-obsession. A technologically-endorsed mix of nihilism and paranoia, ideological potshots and random abuse. We’re trapped in the bathhouse, and it’s driving us crazy. Our once face-to-face interactions descend into increasingly toxic digital opinions, mouthlessly yelled at no-one in particular. And for our own protection, we learn to ignore and in turn are ignored.
Telling Stories
For countless millennia we have told each other stories. Round campfires. Painted on walls. In words and pictures, architecture and art.
And at the core of these stories is a search for truth and meaning. Through sharing our experiences we understand our collective realities. Stories shape our culture and influence the technological we develop.
But somewhere along the line, this very thing that makes us uniquely human — our capacity for contemplation — has been reduced to mere a commodity that is traded for someone else’s gain.
We Need To Be Telling Stories
These are strange times. And during strange times we need stories more than ever.
The world around us is changing. Our identities, our understanding, our modern needs are no longer su
The world around us is changing rapidly. Our centuries-old structures of authority and control are struggling to support our modern needs. Outmoded and no longer for purpose. Crumbing under the forces of their own disintegration The forces of disintegration are at play.
We are confused. Uncertain of who we are. Searching for our tribes in a world that ultimately has no boundaries.
We need to evolve. This is a moment where reading our realities and understanding ourselves and each other is more important than ever. Our culture need to evolve beyond nationalistic adversarialism, the ghosts of industrial culture, and commercially-inspired scarcity agendas.
The last thing we need is be addicts of obsessive consumption. Scrolling and tapping. Denied the space to hear our own thoughts. Clinging to the very thing that is progressively deleting our capacity to pay attention and self regulate; to hold conversations, negotiate and advocate; to distinguish truth from falsehood; to behave with compassion; to feel seen and cared about.
it takes awareness and collective responsibility to reclaim our freedom to define our own conversations. To be telling and sharing profound stories.
We need new ways to tell collective stories.
The loss of meaning and identity. The erotion of truth and reason.
Creating A Better Reality
What we create become reality. A new reality. A new culture. Transforming ourselves. And transforming the world around us. To work towards the betterment of the world.
Content creators have the power to reflect the mood and influence the tone of the conversations we’re having. And as we traverse this unique and perhaps critical moment in the history of humanity's development, we have the possibility and maybe responsibility to shape the consciousness of modern life and be a light that guides us through the challenging transition from adolescence to adulthood.
We need to work together, to have the freedom to connect and hear each, and the understanding and responsibility of how we use our voice.
We need to go beyond frivolous entertainment, and to tell stories that help people experience the world in more meaningful ways. To stimulate profound conversations that reflect on our realities. To redefine our expectations, foster compassion and understanding, and inspire us to embrace our own capacity for transformative action.
This stands in stark contrast to our rather than just as inert consumers.
Our Commitment
Our commitment is to crafting content that helps us see beyond limiting beliefs and explore reality from fresh and sometimes unexpected perspectives. To recognize the wonder and beauty that is reflected in all things. To follow the threads that connect us and unlock our collaborative potential. To help us all to remember our true selves and rise above the noise and chaos of everyday existence.
By looking for the beauty, wonder, potential and glorious absurdity of our existence, we find ways to create unity and make the world feel brighter and more vibrant.
The future of our collective mental-health will thank us!