Your Attention Is A Commodity
The LED-glow of our always-on world bathes us in streams of information that demand our constant focus.
We scroll and tap, scroll and tap! Our reward? A near-limitless supply of meaningless gratification. And so we keep scrolling and tapping, fidgety and distracted, dopamine junkies, fruitlessly waiting for a sense of accomplishment — a finish-line that we will never reach.
We are the playthings of the platforms that deliver these messages. They control the flow. Choosing what we see. And using our own bodies to keep us coming back for more.
Social By Name, Anti-Social By Nature
Social media promised a brave new world. Released from the old-school shackles of traditional media, we would be free to roam the information superhighway — consuming whatever we choose, and connecting with whomever we choose.
But you either die young or become your parents — as they say. Social media grew up and got a job. And that job was to find increasingly sophisticated ways to keep us locked-onto their sites.
Instead of freedom, we got algorithms that seal us in to our own perfectly-designed versions of reality. Ideological bubbles, peppered with just enough curated conflict to retain our indignant focus.
Life mirrors art, and our versions of what’s “right” become increasingly polarized. We
Like yelling our dunken opinions into echoey rooms where everyone is talking simultaneously and nobody is listening, we lack validation
Instinctively it doesn’t feel right. But do we want to take the red pill? What’s outside the AI constructed world that’s created by the robot servants of the gatekeepers of the way we connect to the world.
On one level, life mirrors art. So our versions of what’s “right” become ever more polarized. Like yelling our opinions into echoey rooms where everyone is talking simultaneously and nobody is listening, we lack validation. We are unable to form new opinions.
We’re so far from our evolutionary Kansas, this is not something that we’re physically or mentally equipped to deal with.
We are drunk and don’t know how to behave.
And as life mirrors art, our stress and anxiety, our self esteem, our sleep patterns, our capacity to self regulate, our ability to pay attention and hold conversations, to negotiate and understand others, to distinguish the truth and apply critical thinking, to feel heard and show compassion, are eroded.
Distracted. Detached. Disenfranchised. We become isolated from the outside world, from community, and from our true capacity to contribute to the world in any meaningful way.
If an endless supply of content is the problem. Then content is the answer.
The only option is to reclaim the birthright world consumes more and more content, we believe that content creators have the power and responsibility to influence positive change and shape the consciousness of modern life.
Content creators reflect the mood and influence the tone of the conversations we’re all having.
And what we all create has the power to help people experience the world in more meaningful ways. To help us redefine our expectations, discover deeper truths that are not obvious, and recognize our capacity to
We believe that ALL content deserves to tell distinctive stories that add depth and value to the human experience. That stimulate more profound conversations that reflect on their realities and lead to positive transformation.
Our commitment is to content that elevates our shared narrative. To shine a light that helps us see the world around us more clearly. To see beyond limiting beliefs and explore reality from new and unexpected perspectives. To recognize the light and beauty reflected in all things. To follow the threads that connect us and reveal our deeper potential. To help us all remember our true selves and rise above the noise and chaos of everyday existence.
Content that sees things from unexpected perspectives, explores deeper truths that connect us all, and tells stories that create transformation and make the world a better place.
The future of our collective mental-health will thank us!
By looking for the beauty, wonder, potential and glorious absurdity of our existence, we find ways to create unity and make the world feel brighter and more vibrant.