We live at a time when we our attention is a statistic forare surrounded by messages that demand our attention.
From TikTok to Tinder, instant gratification is damaging us. Social media platforms use instant gratification and subvert our brain’s feedback mechanism to keep us hooked.
Our ability to pay attention and hold conversations; to negotiate and understand others; to feel heard and show compassion to others; to tell stories and advocate for ourselves and others, is damaged by social media.
We spend a lot of time in toxic conversations. Everything feels meaningless. Recent studies reported that 80% of social media users find the experience unpleasant and damaging to mental health.
We are passionate the need to make the content we consume more meaningful.
The algorithms expose us less to thing we have to negotiate. The reduce the effort we have to put in. They short-circuit the reward centres so we feel more immediate, but also superficial gratification. It literally feels less meaningful.
We would love to help detoxify social media — not by adding more kittens, nor with excessive virtue signalling and worthiness. But instead to create content the encouraging users to find better ways to have more meaningful conversations that lead to lighthearted transformation.
That’s the plan we’re growing in the background!
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