Our Manifesto

the (not so) speed-run edition

Hello!

We are Ordinary Toucan.

We love to tell stories with images and motion.

Stories that delight and inspire.

That explore unexpected perspectives.

That shine a light on what’s important.
(maybe...)

That make the world feel brighter and more colourful.
(definitely!)

This Is Our Toucanifesto...

#1

Our Purpose

— or —

What the toucan doin’?

We are here to use the power of visual storytelling to craft content that makes the world feel a little less conventional and a little more brilliant.

We are artisans of communication, connoisseurs of the human experience, and lovers of lighthearted transformation.

#2

Our People

— or —

Can I help you?

We love working with businesses that embrace the lighter side of wellbeing and sustainability. We support the conscious challengers who see creative ways of making life better and more balanced — with video, animation, photography, and graphics for branding, content marketing, advertising, events, broadcast, social media, and everything online.

We help optimistic brands to express themselves, share incredible ideas, and tell stories that turn buyers into believers.

#3

Our Philosophy

— or —

The basics of not being basic

The quest to make sense of why we exist can get pretty intense. None of us really know what’s going on, yet we spend a lot of modern life locked in ideological battles, hell-bent on arguing over who’s version of reality is right.

But at this point in our collective journey, we find ourselves facing challenges that we need to work together to overcome. If we want the world to be a harmonious place, full of happier, healthier people, we need to change the script. And that’s where we come in.

Content creators shape the consciousness of modern life. They reflect the mood and set the tone for the conversations the world is having. We believe in using this power for good.

To go beyond mere entertainment and tell stories that elevate our shared narrative; to see past limited thinking and explore reality from new and unexpected perspectives; to recognize the light and beauty reflected in all things; to find the common threads that connect us and to lovingly celebrate the vibrant diversity of human expression; to help us remember our true selves and rise above the noise and chaos of everyday existence.

Life’s too short for vacuous imitation or pointless yelling. Jumping on the latest social media trends is going to change the world about as much as the magazines in a dentist’s waiting room. Instead, we think that everything deserves to tell original stories that add depth and value to the human experience. Or, at very least, we should be celebrating the absurdity of it all with a dash of whimsical sophistication.

Basically...

Exploring consciousness-changing ideas with humour and humanity = good!

Adding to the steaming pile of rage tweets and desperate lip-sync crap = bad!

#4

our Pillars

— or —

Be meaningfully absurd & absurdly meaningful

Being ordinary is boring. Instead, we believe the best way to make things more interesting, illuminating, intriguing is to accept (and lean in to) the apparently contradictory paradoxes of the human condition.

#1. Be Unconventionally Brilliant

Be exceptional. Surprise the world. Transform consciousness. Exceed expectations. Be wow!

#2. Be Delightfully Irreverent

Avoid being normal. Awesomeness lies beyond conventional expectations.

#3. Be Whimsically Profound

Find meaning in the absurd and absurdity in the meaningful. Ta-da! Enlightenment!

#4. Be Playfully Authentic

Express striking ideas in clever and iconic ways. Bring new truths to the human experience.

#5. Be Disruptively Positive

Positively deconstruct negativity. Change the status quo. Fight darkness with light.

#5

our personality

— or —

Seriously, baby, I’m 33% clown!

Our brand personality is part jester, part magician, part artisan. We’re like Gandalf with juggling skills and our own series on the Arts Channel. (We wish!)

Our Voice = Jester

Lighthearted and a little bit mischievous! We enjoy seeing the world from unusual perspectives and reflecting it back in curious and delightful ways.

Our Approach = Magician

Visionary and intuitive! We see the threads under the surface and use our alchemic powers to release potential and transform “ordinary” into “extraordinary”.

Our Work = Artisan

Expressive and experimental — we love exploring meaning and perception, and finding distinctive ways to help us learn something new about ourselves and the world we live in.

Us = Nice People

And, of course, we are friendly, compassionate, and encouraging. We care about the planet and the things that cling to its surface. We like to add light to the world with empathy and humour.

#6

Our Plan

— or —

Our secret ambitions revealed...

Primarily, we’re here to do good work for good people, and to spread a bit more light in the world — it’s that simple.

Making The World More Meaningful

One cause we are passionate about is the need to, and that's to make social media a more meaningful place.

We live in a hyper-connected world, yet we spend a lot of time in toxic conversations. Recent studies reported that 80% of social media users find the experience unpleasant and damaging to mental health.

We would love to help detoxify social media — not by adding more kittens, nor with excessive virtue signalling and worthiness. But instead to create content the encouraging users to find better ways to have more meaningful conversations that lead to lighthearted transformation.

That’s the plan we’re growing in the background!

We will never...

Work with brands that are dishonest, destructive, encourage addictive behaviour, or are bad for people or the planet we live on.

#7

Bonus Points

— or —

An introduction to irony

It’s never a good sign when you have to explain a joke — but here we go:

Ever looked at a toucan and thought, “what a dull looking bird... I nearly didn’t notice it...”?

No?! And why not? Thats because even the most ordinary of toucans are pretty extraordinary! They don't wear boring suits or fit in with conventions. They are distinctive and colourful! And that’s our point! You can be awesome, just by being more “you”!