We are all big lizards at heart... (well, at the bottom of our brains, actually!) And that’s why we are drawn to things that move. It speaks directly to a primal part of us that’s always on the look-out for movement. Stories provide meaning and help us understand the world with empathy. And motion keeps it delightfully interesting.
Motion is the spicy chilli that makes your content more tingly and memorable.
A picture paints a thousand words. Now imagine using video or animation to level that up to 24 (or more) pictures per second. That’s probably like… um… a billion words every minute.
(trust us – no need to check the figures…)
And, we also do photography. Which doesn’t move. But it is very, very pretty!